When thinking about a website, their are many factors that need to be taken into account in order to design and develop your website. But most importantly of all, we need to think about:

What matters to you?

What matters to your customers?

What matters to you?

Only you really know what you want from your website, but here are a few things that should always be considered before deciding on a site:

How easy will the site be to update?

Will the site be secure?

Will the site be reliable?

How will the site accomplish return on investment?

How will the site portray your business image?

What will the future bring?

So what makes a good website? A good website should be easily updatable and simple to use - we want you to have as much control over your website as possible, thats why we supply you with a full software suite to manage all of the content on your website and process any orders that you may receive via the internet.

Your site should be recognized by your customers as a secure and reliable place to purchase goods. This can be achieved by ensuring your site has professional design, a protected payment system (displaying the golden padlock) and contain accurate and relevant content.

Your website should portray and be consistent with your business image.

Your website should appeal to your target market. The overall design of your site should be aimed at your target audience in order to attract new customers.

What matters to your customers?

Your customers will be looking for a professional, reliable and secure website that offers:

Quality and trustworthiness

Relevant Product Information

A Simple Cart Process

Logical, Intuitive Navigation

Consistant Business Image

Browser compatibility

Quality and trustworthiness.

The main thing on your customers mind when purchasing from your site will be "Will I ever hear from this business again once they have my credit card details?".

There are a number of ways you can re-assure your customers:

An attractive, professional design with clear contact details, terms and conditions and a returns policy clearly displayed will tell them that they've come to a real business and not a scam website.

A secure payment provider (displaying the widely recognized golden padlock) will tell them that it is safe to purchase from your site using the credit card.

Relevant Product Information

You should ensure that your website contains all the information your current and future customers need to convert their interest in your products into a buying decision. Here are a few of the elements that will influence their decision to buy.

Descriptive Product Names

Pictures

Prices

Product Descriptions

Delivery and Returns Policies

Other relevant factors like dimensions and colours

Simple Cart Process

Purchasing from your site must be simple and informative. Your products should have an "Add to Cart" button with clear links to the shopping cart and checkout pages.

Logical, Intuitive Navigation

Navigation on your site should be both logical and intuitive. The customers attention should be drawn to your products i.e. with logical product categories, best sellers and new products listings, search facilities etc.

After all, would you purchase from a site if it took you 10 minutes just to find the products that you were looking for?

Consistant Business Image

The entire website should be consistant with your business image.

Browser compatibility

Although the majority of visitors will be using Internet Explorer or Mozilla Firefox, there are a number of other browsers on the market i.e. Netscape or Opera to name just a few.

Your website should be as compatible with as many browsers as possible. After all, if you had a high street shop, you wouldn't want to make it difficult for people to come in and buy your products - would you?

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