Online MarketingE-Commerce Solutions | Website Design | Online Marketing | « Prev (Website Design Service) | Next (What Do I Need ) » The good news is that your target audience is already out their searching for your product. The only question now is how to make sure they find you - and thats where we come in...
We will help you create a visual, content-rich and professional website to take your business to their computer screen.
How Can We Compete?By now you've probably noticed at least some of your products starting to appear in at least one of the big supermarkets and your probably asking yourselves how on earth you can compete with businesses with their buying power.
Well, the answer is simple, you can't - or at least thats what they would like you to believe.
The truth of the matter is, on the high street, you probably don't have a chance. However, the internet is a very different place.
On the internet it doesn't matter how big or how small your shop window is. As long as your website looks professional and content-rich, is simple to use and offers secure payment services, their is no reason why an unknown customer wouldn't choose to buy from you rather than from a superstore.
Get Yourself Noticed!!!Getting found is one of the most vital elements of a website's success. Since search engines drive the majority of new visitors to websites and develop traffic growth, we focus our efforts on ensuring you're on the first few pages. 92% of people don't click past page three, so it is crucial you rank well. Questions to Ask Yourselves:Before we can develop your website, their are a few questions you need to ask yourselves - don't forget, you know your business better than anyone and only you can decide exactly what you want your website to accomplish - don't let a provider tell you what your website should and shouldn't do - at the end of the day, its YOUR website.
Online Marketing Strategies
Who is your target audience? Are your customers likely to buy onl-line? Is the design and content of your site geared towards online sales? Does the site reflect your company image and branding?
Sales Ratios and Traffic
Does your site appear reliable and secure? Is it simple to use with first-rate information? Will visitors return to the site? Does it have enough information for a visitor to make a buying decision there and then?
Search Engine Optimisation
How do visitors find you? Do you rank highly on the search engines, both for product names and general descriptions? Is your website search-engine friendly?
It is crucial that your website covers the majority of the areas listed above.
However, we also realise that this all sounds pretty complicated - especially if your un-familier with E-Commerce. Thats why we take care of most of it for you!
Once we have completed the design of your site, your site is then managed using Actinic E-Commerce Software. This will make it much easier for you to maintain good search engine rankings with minimul effort and once you pick up the basics, their is no reason why your site won't be listed in the first 2 pages on the search engines every time.
Is All This Worth the Hastle?Don't forget - one of the glorious things about trading online is that your shop is always open and will run itself relatively on its own with no sales staff and very little overheads - wouldn't it be fantastic to keep your shop open 365 days of the year and still have weekends and bank holidays to yourself!
E-Commerce really does have the potential to revolutionise your business.
Top Web Marketing MythsOur IT dept can create a successful E-Commerce website. As likely as a plumber building an office block! Web marketing is a specialist arena and doesn't succeed without the qualified professionals.
Our website already has 10,000 hits a day. Before the millennium, 'hits' was a term used to inflate the apparent popularity of websites. In reality - it's meaningless in terms of visitor numbers.
Having a website will get me on the search engines. Yes, it probably will - eventually. But you are unlikely to achieve good search engine positioning.
Once the website is up and running, we can sit back and relax. No chance. Content must change constantly to keep visitors coming back and search engine rankings high.
Flash technology is vital for a modern look. No, no, no! Do you like those flashing banners? Plus, it's slow to download and useless for search engine optimisation.
A website doesn't have to be ultra-professional. Oh yes it does. The Web may have a fast-food mentality, but people want gourmet steak before they part with their cash.
"On the Internet, anyone can outstrip the big boys. Waterstone's and Borders have now had to farm out their E-Commerce solutions to Amazon - a company born on the Web that now has the online monopoly in bookselling."
Contact us now to find out how we can help your business.
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